Why AI Transformations Should Start with Pricing

June 10, 2021

The acceptance and financial upside of artificial intelligence (AI) continue to lag far behind the hype, except in one surprising and often-overlooked area: pricing.

About George Veth

George Veth is a consultant in the areas of strategy execution and initiative management. Most recently, he has been leading a cross-boundary collaboration program with teams from cities across North America and Europe. He lives in Cambridge, MA, and runs a nonprofit SME Impact Fund in East Africa. His subject matter interests are organizational culture, management [system] innovation, and public value management.