Why AI Transformations Should Start with Pricing

The acceptance and financial upside of artificial intelligence (AI) continue to lag far behind the hype, except in one surprising and often-overlooked area: pricing.

About George Veth

George Veth is a consultant in the areas of strategy execution and initiative management. Most recently, he has been leading a cross-boundary collaboration program with teams from cities across North America and Europe. He lives in Cambridge, MA, and runs a nonprofit SME Impact Fund in East Africa. His subject matter interests are organizational culture, management [system] innovation, and public value management.