Since competitive strategy is essentially about being different, a company’s differentiated position is enabled by activities designed to deliver that differentiation — in brand, in product and in service to customers.
About George Veth
George Veth is a consultant in the areas of strategy execution and initiative management. Most recently, he has been leading a cross-boundary collaboration program with teams from cities across North America and Europe. He lives in Cambridge, MA, and runs a nonprofit SME Impact Fund in East Africa. His subject matter interests are organizational culture, management [system] innovation, and public value management.