Understanding Apple’s Approach to Innovation

May 28, 2021

It’s a fairly regular thing with tech pundits and Apple enthusiasts and some who just complain that Apple isn’t innovative, either at all or not enough. That is to misunderstand both Apple’s approach to innovation and its business model. Apple is quite innovative but not in the way we sometimes think about innovation. It’s also important to understand that Apple is a business. It has a duty to provide its shareholders with value. That means being profitable.

About George Veth

George Veth is a consultant in the areas of strategy execution and initiative management. Most recently, he has been leading a cross-boundary collaboration program with teams from cities across North America and Europe. He lives in Cambridge, MA, and runs a nonprofit SME Impact Fund in East Africa. His subject matter interests are organizational culture, management [system] innovation, and public value management.