Understanding Apple’s Approach to Innovation
It’s a fairly regular thing with tech pundits and Apple enthusiasts and some who just complain that Apple isn’t innovative, either at all or not enough. That is to misunderstand both Apple’s approach to innovation and its business model. Apple is quite innovative but not in the way we sometimes think about innovation. It’s also important to understand that Apple is a business. It has a duty to provide its shareholders with value. That means being profitable.