The Sales Playbook of Successful B2B Teams

High-performing B2B companies are increasingly using sales plays–a coordinated set of actions to create and win an opportunity at a specific customer or prospect, driven by data.

About George Veth

George Veth is a consultant in the areas of strategy execution and initiative management. Most recently, he has been leading a cross-boundary collaboration program with teams from cities across North America and Europe. He lives in Cambridge, MA, and runs a nonprofit SME Impact Fund in East Africa. His subject matter interests are organizational culture, management [system] innovation, and public value management.