The power—and pitfalls—of dynamic pricing for omnichannel retailers

Former executive Seth Moore clears up some common misconceptions about how dynamic pricing works in e-commerce and omnichannel retail.

About George Veth

George Veth is a consultant in the areas of strategy execution and initiative management. Most recently, he has been leading a cross-boundary collaboration program with teams from cities across North America and Europe. He lives in Cambridge, MA, and runs a nonprofit SME Impact Fund in East Africa. His subject matter interests are organizational culture, management [system] innovation, and public value management.