If market leaders want to retain their competitive edge, they need to value adaptability over efficiency, become highly skilled in the practices of strategic discovery, and remember there really is nothing more useless than doing the wrong thing right!
About George Veth
George Veth is a consultant in the areas of strategy execution and initiative management. Most recently, he has been leading a cross-boundary collaboration program with teams from cities across North America and Europe. He lives in Cambridge, MA, and runs a nonprofit SME Impact Fund in East Africa. His subject matter interests are organizational culture, management [system] innovation, and public value management.