The Engine 2 Imperative: New Business Innovation and Profitable Growth under Turbulence
Amid new forms of competitive differentiation and shifting business boundaries, the potential to build innovative, next-generation businesses at scale has never been greater … An increasing share of the most successful sustained value creators’ market value growth now comes from the future prospects of major new Engine 2 businesses that create internal entrepreneurship and leverage the core’s scale to turbocharge the growth trajectory.