Many CEOs face something like the “$1 billion challenge”: how do I deliver the significant growth that the markets expect? For companies in established mature sectors with low singledigit growth prospects or where technological disruption is threatening to erode or even destroy the current business, this challenge is critical and even existential. Incremental growth through continuous improvement is simply not significant enough. While acquisition is one route, acquiring a $1 billion revenue business is both expensive and not without risk. Innovation is another route to growth, but creating new businesses requires “breakthroughs” and is unlikely to be delivered by core R&D.