The ‘Amazon Way’ of Strategy

In the nearly three decades that he led Amazon, Bezos developed a series of unusual leadership principles — which some argue are the backbone of his success. Talk to anyone who’s ever worked there, and you don’t have to wait long before you hear the phrase “customer obsession” as the why behind the business. For a company to be successful it had to have happy customers — at almost any cost.

About George Veth

George Veth is a consultant in the areas of strategy execution and initiative management. Most recently, he has been leading a cross-boundary collaboration program with teams from cities across North America and Europe. He lives in Cambridge, MA, and runs a nonprofit SME Impact Fund in East Africa. His subject matter interests are organizational culture, management [system] innovation, and public value management.