Systems Thinking Powers Bionic Success
Google has turned 23. Amazon is 27; Facebook, 17. Apple has produced 12 generations of the iPhone since 2007. How do digital natives grow from nothing to become the world’s most valuable companies at such young ages while the largest legacy firms place massive bets on digital transformation and make only incremental progress? The question gains urgency as the pandemic pushes consumers and businesses toward more-digital engagement and business models.