Sustaining a Culture of Cost Consciousness

It’s been a few years since your company launched its zero-based budgeting (ZBB) effort. Thanks to a solid design and full buy-in, it was a success, with only a few bumps in the road. Through roughly 100 savings initiatives, you carved out inefficiencies and redirected funds to the company’s business priorities. Once the implementation was done, everyone wondered: what’s next?

About George Veth

George Veth is a consultant in the areas of strategy execution and initiative management. Most recently, he has been leading a cross-boundary collaboration program with teams from cities across North America and Europe. He lives in Cambridge, MA, and runs a nonprofit SME Impact Fund in East Africa. His subject matter interests are organizational culture, management [system] innovation, and public value management.