Strategic Pricing and Profitability: A Conversation with Jill Campen
Pricing goods and services may seem a rational, well-thought-out formula driven by market demand and savvy analysis. However, all too often, it’s more like a wet finger stuck in the air to determine which way the wind is blowing. That’s why the time my Vistage members and I recently spent with Jill Campen from Boost was so enlightening and useful.