Strategic Pricing and Profitability: A Conversation with Jill Campen

Pricing goods and services may seem a rational, well-thought-out formula driven by market demand and savvy analysis. However, all too often, it’s more like a wet finger stuck in the air to determine which way the wind is blowing. That’s why the time my Vistage members and I recently spent with Jill Campen from Boost was so enlightening and useful.

About George Veth

George Veth is a consultant in the areas of strategy execution and initiative management. Most recently, he has been leading a cross-boundary collaboration program with teams from cities across North America and Europe. He lives in Cambridge, MA, and runs a nonprofit SME Impact Fund in East Africa. His subject matter interests are organizational culture, management [system] innovation, and public value management.