Smart Simplicity in Global Business Services

Smart Simplicity involves the consolidation of all GBS activities into a more modular, interoperable, and far more comprehensively coordinated form. It is designed to achieve excellence and transform customer and employee experience, as well as user experience in general.

About George Veth

George Veth is a consultant in the areas of strategy execution and initiative management. Most recently, he has been leading a cross-boundary collaboration program with teams from cities across North America and Europe. He lives in Cambridge, MA, and runs a nonprofit SME Impact Fund in East Africa. His subject matter interests are organizational culture, management [system] innovation, and public value management.