Riding out the wave of disruption

In an era when the pace of technological disruption is rapidly transforming industries — think of streaming services challenging cable, ride-sharing apps versus taxicabs, or electric versus hybrid cars — both incumbents and new entrants must predict how consumers will respond to innovative offerings. A new mathematical model helps incumbent firms forecast consumer response to novel tech offerings.

About George Veth

George Veth is a consultant in the areas of strategy execution and initiative management. Most recently, he has been leading a cross-boundary collaboration program with teams from cities across North America and Europe. He lives in Cambridge, MA, and runs a nonprofit SME Impact Fund in East Africa. His subject matter interests are organizational culture, management [system] innovation, and public value management.