Pretotyping vs. Prototyping — What’s the difference?

One of the most common mistakes made by founders and product developers is building something that they thought people would want, only to find out that their assumptions were wrong.

About George Veth

George Veth is a consultant in the areas of strategy execution and initiative management. Most recently, he has been leading a cross-boundary collaboration program with teams from cities across North America and Europe. He lives in Cambridge, MA, and runs a nonprofit SME Impact Fund in East Africa. His subject matter interests are organizational culture, management [system] innovation, and public value management.