Livestreaming, Still Niche, Grows as a Tool for Retailers

Amazon Live is a prominent example of how interactive video shopping, popularized by TV networks like QVC, has moved online.

About George Veth

George Veth is a consultant in the areas of strategy execution and initiative management. Most recently, he has been leading a cross-boundary collaboration program with teams from cities across North America and Europe. He lives in Cambridge, MA, and runs a nonprofit SME Impact Fund in East Africa. His subject matter interests are organizational culture, management [system] innovation, and public value management.