In the authors’ experience a fact of corporate life is that management all too often ignores future uncertainty. And, even if vaguely uncomfortable with this situation, it is unfamiliar with, or even skeptical about, ways to address it. Yet paradoxically the increasing pace of change on many dimensions makes this an ever more critical issue for effective strategic planning.

About George Veth

George Veth is a consultant in the areas of strategy execution and initiative management. Most recently, he has been leading a cross-boundary collaboration program with teams from cities across North America and Europe. He lives in Cambridge, MA, and runs a nonprofit SME Impact Fund in East Africa. His subject matter interests are organizational culture, management [system] innovation, and public value management.