IKEA Navigates the Future While Staying True to Its Culture

June 17, 2021

How should IKEA adapt to big internal and external changes, while staying true to its core values?

About George Veth

George Veth is a consultant in the areas of strategy execution and initiative management. Most recently, he has been leading a cross-boundary collaboration program with teams from cities across North America and Europe. He lives in Cambridge, MA, and runs a nonprofit SME Impact Fund in East Africa. His subject matter interests are organizational culture, management [system] innovation, and public value management.