If You’re Creating Anything, You Need to Focus On What Won’t Change

Innovation comes from changing trends but long-lasting products and businesses come from capitalizing on what doesn’t change

About George Veth

George Veth is a consultant in the areas of strategy execution and initiative management. Most recently, he has been leading a cross-boundary collaboration program with teams from cities across North America and Europe. He lives in Cambridge, MA, and runs a nonprofit SME Impact Fund in East Africa. His subject matter interests are organizational culture, management [system] innovation, and public value management.