How to tell if a company’s ‘net zero’ goals are serious—or just greenwashing
February 2, 2021
Here are some questions to ask when a company says it plans to get to zero emissions.
About George Veth
George Veth is a consultant in the areas of strategy execution and initiative management. Most recently, he has been leading a cross-boundary collaboration program with teams from cities across North America and Europe. He lives in Cambridge, MA, and runs a nonprofit SME Impact Fund in East Africa. His subject matter interests are organizational culture, management [system] innovation, and public value management.