How to spot tomorrow’s macrotrends before they change everything

It’s easy to tell when a trend is in the process of transforming an industry. What’s trickier—and more powerful—is identifying them before their impact is unmistakable.

About George Veth

George Veth is a consultant in the areas of strategy execution and initiative management. Most recently, he has been leading a cross-boundary collaboration program with teams from cities across North America and Europe. He lives in Cambridge, MA, and runs a nonprofit SME Impact Fund in East Africa. His subject matter interests are organizational culture, management [system] innovation, and public value management.