How to Calculate Risk Based on Where Your Profits Come From

Risk heat maps are simply mappings of various business elements’ magnitude of risk. Many companies use them as their primary risk-assessment tool, but they don’t paint a complete picture. The action question is how to integrate a company’s key profit-generating customers, products, and operations — its profit landscape — into its risk management process.

About George Veth

George Veth is a consultant in the areas of strategy execution and initiative management. Most recently, he has been leading a cross-boundary collaboration program with teams from cities across North America and Europe. He lives in Cambridge, MA, and runs a nonprofit SME Impact Fund in East Africa. His subject matter interests are organizational culture, management [system] innovation, and public value management.