How Digital Underdogs Can Fight Back With Relevance

Ten years ago, when I only waited ten minutes to get a cab, I was thrilled. Flash forward to today, if I order an Uber that’s ten minutes away, I’ll immediately cancel and request another. This is a textbook example of how consumer expectations constantly evolve due to advancements in technology.

About George Veth

George Veth is a consultant in the areas of strategy execution and initiative management. Most recently, he has been leading a cross-boundary collaboration program with teams from cities across North America and Europe. He lives in Cambridge, MA, and runs a nonprofit SME Impact Fund in East Africa. His subject matter interests are organizational culture, management [system] innovation, and public value management.