How Customer Obsession Can Be Your Competitive Advantage
At 6:45 on a Sunday morning in October, hundreds of New Yorkers waited in the Brooklyn Navy Yard. The line wrapped around the block but was still fewer than expected, the cold rain separating the casual fans from the die-hard loyalists. They weren’t in line for concert tickets, for the latest iPhone or Nike drop, or the DMV. They were in line for groceries. But this wasn’t just any grocery store.