How Customer Obsession Can Be Your Competitive Advantage

May 21, 2021

At 6:45 on a Sunday morning in October, hundreds of New Yorkers waited in the Brooklyn Navy Yard. The line wrapped around the block but was still fewer than expected, the cold rain separating the casual fans from the die-hard loyalists. They weren’t in line for concert tickets, for the latest iPhone or Nike drop, or the DMV. They were in line for groceries. But this wasn’t just any grocery store.

About George Veth

George Veth is a consultant in the areas of strategy execution and initiative management. Most recently, he has been leading a cross-boundary collaboration program with teams from cities across North America and Europe. He lives in Cambridge, MA, and runs a nonprofit SME Impact Fund in East Africa. His subject matter interests are organizational culture, management [system] innovation, and public value management.