From Chasing To Being Chased

July 2, 2021

There is a dramatic change that occurs when a business evolves from looking to its competitors for cues as to how to grow to looking to its customers and their needs. They suddenly change from being a follower chasing what everyone else is doing to being the one that is setting the next level of customer value and the one who is chased. It starts with the way you think about growth, which then becomes the catalyst of the capital value of your business.

About George Veth

George Veth is a consultant in the areas of strategy execution and initiative management. Most recently, he has been leading a cross-boundary collaboration program with teams from cities across North America and Europe. He lives in Cambridge, MA, and runs a nonprofit SME Impact Fund in East Africa. His subject matter interests are organizational culture, management [system] innovation, and public value management.