Every brand should embrace these 5 lessons in customer loyalty from super group BTS

April 23, 2021

How the K-pop band keeps its fans, aka, the Army, delighted and growing, according to a marketing strategist.

About George Veth

George Veth is a consultant in the areas of strategy execution and initiative management. Most recently, he has been leading a cross-boundary collaboration program with teams from cities across North America and Europe. He lives in Cambridge, MA, and runs a nonprofit SME Impact Fund in East Africa. His subject matter interests are organizational culture, management [system] innovation, and public value management.