7 - Content curation - ROUGH v07-2

Content Curation

How do you reach people overloaded with information? Facebook ads, promoted tweets, distant cousins’ political rants…the Internet 2.0 blasts consumers with noise that makes it impossible to hear your organization’s signal.

Individuals are exhausted, too. They’re deluged with content, much of it irrelevant to them. Platforms use crude demographic data to “target” what people see, but most posts disappear in a blur of scrolling.

For organizations and individuals, the solution is curated content. If people actively choose what kinds of content to see, they receive information that is personalized, contextualized, relevant—a win for them and for your organization.

Start making sense—choose curated content.

This is an original adaptable illustration.