Quantum Marketing with Mastercard CMO Raja Rajamannar

Quantum Marketing with Mastercard CMO Raja Rajamannar

Raja Rajamannar is one of the world’s top marketers, and he’s in a better position to spot trends and anticipate change than just about anyone else. Chief Marketing & Communications Officer for Mastercard, as well as president of the company’s healthcare business, Raja is also president of the World Federation of Advertisers. In this episode,…

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Embracing Uncertainty: A Lesson From COVID Analytics

Most of the time, we focus on removing as much uncertainty as possible in the attempt to provide the single “best” answer to the question we’ve been asked. However, when uncertainty is unusually high, we can serve ourselves and our sponsors better if we embrace the uncertainty instead of trying to fully contain it.

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Building Trust in Business Ecosystems

Building Trust in Business Ecosystems

Trust, we instinctively realize, is a precious quality that binds relationships, and nowhere more so than in business ecosystems. It’s foundational, but also fragile because all the participants in an ecosystem must learn to work with, and rely on, each other, knowing that no external force compels them to do so. Mutual trust, as much…

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