Are you growing something that matters?

July 6, 2021

This year I’ve done work that’s borne the least resemblance to the “plan” of any work I’ve ever done, whilst simultaneously being some of the most meaningful work I’ve ever done. What we eventually did with the client was in a different universe to our agreed programme of work, but it was what mattered most at that moment.

About George Veth

George Veth is a consultant in the areas of strategy execution and initiative management. Most recently, he has been leading a cross-boundary collaboration program with teams from cities across North America and Europe. He lives in Cambridge, MA, and runs a nonprofit SME Impact Fund in East Africa. His subject matter interests are organizational culture, management [system] innovation, and public value management.