Algorithmic Nudges Don’t Have to Be Unethical

“Nudging” — the strategy of changing users’ behavior based on how apparently free choices are presented to them — has come a long way since the concept was popularized by University of Chicago economist Richard Thaler and Harvard Law School professor Cass Sunstein in 2008. With so much data about individual users and with the AI to process it, companies are increasingly using algorithms to manage and control individuals — and in particular, employees. 

About George Veth

George Veth is a consultant in the areas of strategy execution and initiative management. Most recently, he has been leading a cross-boundary collaboration program with teams from cities across North America and Europe. He lives in Cambridge, MA, and runs a nonprofit SME Impact Fund in East Africa. His subject matter interests are organizational culture, management [system] innovation, and public value management.