A Cascade of Choices

Why are some brands able to succeed spectacularly where so many fail? When the people aren’t better or worse — not harder working, more dedicated, bolder or luckier than anyone else?

About George Veth

George Veth is a consultant in the areas of strategy execution and initiative management. Most recently, he has been leading a cross-boundary collaboration program with teams from cities across North America and Europe. He lives in Cambridge, MA, and runs a nonprofit SME Impact Fund in East Africa. His subject matter interests are organizational culture, management [system] innovation, and public value management.