Executives, Let Stakeholders Drive Your Strategy

Executives, Let Stakeholders Drive Your Strategy

The traditional process of making strategy is about managers finding a way to align a company’s capabilities with its opportunities and environment. That works well enough when environments are relatively stable, but not in highly unstable ones.

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The CEO of UPS on Taking the Reins Amid Surging Pandemic Demand

The CEO of UPS on Taking the Reins Amid Surging Pandemic Demand

When the author agreed to accept the top job at UPS, the global shipping service, in late winter of 2019, she expected to steer the company toward a brighter future. She had no idea that she would have to do it during a global pandemic that made her organization an essential service but kept most…

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A Cascade of Choices

A Cascade of Choices

Why are some brands able to succeed spectacularly where so many fail? When the people aren’t better or worse — not harder working, more dedicated, bolder or luckier than anyone else?

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